Skill Level: Beginner

Length: 6 Modules

Access Period: Unlimited

Price: $50.00

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Ed Frawley

Course outline and short resume



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How we raise puppies today is much different than how we have done it in the past. Today, we focus our interactions with our puppy on building engagement and a relationship that encourages the puppy’s love of learning.  We want to build a strong foundation of trust and understanding before we try to teach obedience behaviors. 


Unfortunately, many new puppy owners get distracted from building their relationship because they are in a hurry to teach formal obedience or they simply don’t understand how to build the foundation of engagement. 


This video covers how to manage a puppy in and around the home but the focus is how we build the foundation for all future training.  Once we have engagement and a pup that loves the learning process teaching obedience behaviors is easy. 

Today we understand puppy development better than ever before and that’s lead us to new and better methods of managing and socializing our puppies in our home and around people.


We used to think socializing meant getting our puppy out to meet new people and taking it to new places so they could see new things including other dogs. We now know there are better ways.


Our goal in socializing today is to mold a puppies view of the world through the use of engagement training, which is covered in detail in this course.


A puppy is engaged when it is totally focused on you and it wants what you have. In early puppy development that is almost always a high value food treat, with older dogs it could be it’s favorite toy depending on what the dog prefers.


A puppy that is engaged looks like it is challenging his owner to play. We are going to teach you how to engage your puppy and keep it engaged.


In our course you will learn the engagement games we use when we take our pups out to new locations. We want our puppy to get excited about going to new places because they have learned that fun things happen when we take them someplace new.


This course also goes into a great deal of detail on how we manage and mold our puppy in our home.


We don’t allow puppies to have unrestricted access when we bring him in the house. Doing that only results in trouble, it allows them to practice bad behavior and that just leads to problems. That’s why our puppies are on a leash 100% of the time when we bring them into our home and they are not in their crate or ex-pen.


Our course also covers the foundation of MARKER training as it pertains to puppies. Marker training plain and simple is a motivational method of communicating with your dog. Marker training is a very simple concept that can be surprisingly difficult to master.



Raising a puppy is a lot of work but it can also be a lot of fun. Unfortunately to many new puppy owners get distracted from building their relationship with their new puppy, because they don’t understand how to engage the puppy,  they are to focused on trying figure out the best way to manage puppies in their home and they are trying to deal with house training the puppy. Our course covers all three of these areas and more.


For those that are new to Leerburg we offer this material in an online course, DVD, and online streaming format. 


Because of the size limitation of a DVD disk we always have more information in our online courses. By that I mean there are more training video’s in an online course alongside detailed written material.




Course Outline


Module 1   Living with your puppy
  Segment 1 Training Timeline
  Segment 2 Managing Your Puppy in Your Home
  Segment 3 Puppy Training Equipment
  Segment 4 Kids and Puppies
  Segment 5 Toys Have a Specific Purpose
  Segment 6

The Ex-Pen

  Segment 7 Dog crates and house training
  Segment 8 Dog Kennels
  Segment 9 Feeding Your Puppy
Module 2   Reward Based Training
  Segment 1 When to Start Obedience Training
  Segment 2 Reward Based Training with Markers
  Segment 3 Charge the Mark
  Segment 4 Teaching Your Puppy its Name
  Segment 5 Engagement is the Foundation of All Dog Training
Module 3   General Skills
  Segment 1 The Art of Redirection
  Segment 2  The YUCK Command - Why it's So Important
  Segment 3  Riding in the Car
  Segment 4 Teaching Our Puppy to Swim
Module 4   Socializing
  Segment 1 How Socializing has Changed for the Better in the Last 30 Years
  Segment 2 Engagement Games
  Segment 3  Why We Teach Engagement Before Walks
  Segment 4 Puppies that Pull on the Leash
  Segment 5 Meeting People
  Segment 6 Introducing Our Puppy to Other Dogs
  Segment 7 Puppies and Cats
  Segment 8 Dog Parks Can be a Dangerous Place
Module 5   Healthcare
  Segment 1 General Care of Nails, Ears, and Teeth
  Segment 2 Fleas, Ticks, and Parasites
  Segment 3 Heat Cycles in Females
  Segment 4 Vaccinations

Segment 5

Spaying and Neutering
  Segment 6 Choosing the Right Vet & Chiropractor





Ed Frawley's Short Resume


I was born in 1947 and have been training dogs seriously since I started high school. I bought my first video camera in 1978 and have been producing and selling dog training videos since 1982. 


I worked for a vet during college (thinking I wanted to be a Vet) and went to my first dog training Schutzhund (IPG/IPO) seminar in 1974. I decided I loved training dogs and wanted to become a professional dog trainer rather than being a Vet after college.


In the early 1980's I competed in AKC obedience, Schutzhund (IPG/IPO). I have was an AKC sheep herding judge in the early 1990's. For 10 years I was a K-9 handler on our local Sheriff's Department and in that position I worked with a drug task force.  During this period of time I bred working bloodline German Shepherds for over 35 years.


I attended my first professional dog training seminars in 1974 in St Louis.  I was amazed by the amount of training information that could be learned from reputable trainers. These were people who didn't keep secrets, they were professionals who wanted to help others become better dog trainers.


In those early years I attended every seminar I could find. I became addicted to learning as much as possible about dogs and  dog training.


In 1994 I was introduced to the internet by a family friend who was chief information officer (CIO) for the University of Wisconsin - Stout here in Menomonie WI. I can still remember that Saturday morning when Joe came to my house and insisted I come to his office  and see this thing called "the internet".

At the time, I was a K-9 handler on the Sheriff's Department. Joe showed me how to go into a library in Australia and read articles on training police service dogs. I was instantly hooked. This was all before Google, Yahoo or Internet Explorer.


The internet was so new I could not find anyone who could help put a small web site up so I bought books on programming and taught myself. It took about 4 months to get a small dog training website up. To my knowledge there were no other websites dedicate just to dog training.


From that point on I wrote articles and expanding   Today Leerburg has between 12,000 and 30,000 unique visitors every day. We have over 1,450 training videos (most of which are free).  Our goal is to offer the best dog training information and equipment that is available. 






Our Philosophy on Dog Training


 The video below describes our philosophy on raising puppy's and training dogs. 


We no longer believe in teaching young puppies behaviors (like sit, down or stay), rather we spend the early months building or relationship through teaching engagement games. We use engagement to mold our puppy's view of the world. Once that's done we can move on and teach behaviors.





Ed Frawley

Leerburg Kennel



Anyone who is bringing a new puppy home or has a puppy from 8 weeks to 12 months of age.



Course Outline


"Mr. Frawley and Staff, Thank you for your time and effort in producing this course, as well as all the others. This is my first dog training/information course I have ever taken. I appreciate the simplicity of delivery, and the importance of the content. I have owned several dogs in my life; however, I was not a well informed owner and a subpar owner at best. I more or less owned the breed of dog and managed the dog based on my own selfish perspective and not from the dog's. I recently lost my dog of seven years and I am sad to say she was not a balanced dog. I managed to make it 11 days before I got a 13 week old German Shepherd named Sadie. I immediately engrossed myself in articles, videos and any advice I could get my hands on to make sure that Sadie develops into a well balanced dog. However, I quickly became overwhelmed with the vast differing opinions of what, when, where, how and why you should train your dog. It was not until I came across your website that all of these factors began to line up, at least for me. I must confess that at first I was a little unsure of the idea of marker training and it's effectiveness. That all changed when I began to use the food as a source of redirecting Sadie's leash reactivity to other dogs (which I have now come to realize is her issue and not aggression - thanks to this course and your other articles).

The second point I wish to make is your description and understanding of dog socialization is unique to many others I have asked, but it is SPOT ON! Building a relationship, FIRST with your dog and then managing the stimulus which enters the dog's maturation process on your (the pack leader's) terms in my opinion is simply misunderstood by most pet owners. Thank for sharing your years of wisdom on this foundational issue to dog management and ownership. I have already shared your website and articles with several of my dog owning friends in my neighborhood. I hope they have the same appreciation for everyone's hard work and willingness to share.

Looking forward to the next class!


Thomas Campbell and Sadie Zipporah (My German Shepherd Companion)"

- Thomas Campbell on 06/08/2020

"Man oh we just went and paid $250 for a 3 hour session with a 'dog trainer' last weekend. He had some decent advice but he was old school, yanking collar and negative gut just said "No, this is not how it should be!!

I absolutely wish I would have found these before we went. So far your training sessions are exactly what I wanted and I am excited to get more into training our Corgi/Mini Aussie mix.

- Katie Solvie on 02/03/2021


What's the difference between this course, the DVD, and the on-demand stream?


DVD: 3 hours (physical copy)

Stream:  3 hours, lifetime access, stream from anywhere on all smart devices

Online Course:  107 videos ( 5 total hours of video) smart, additional text content, lifetime access, stream course from anywhere on every smart device

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