Skill Level: Beginner

Length: 6 Modules

Access Period: Unlimited

Price: $50.00

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Ed Frawley

Course outline and short resume



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Today we raise puppies a lot different than we did 10 to 15 years ago. It most certainly is different than how we raised puppies back in 1982 when I produced my first dog training video.


Today we understand puppy development better than ever before and that’s lead us to new and better methods of managing and socializing our puppies in our home and around people.


We used to think socializing meant getting our puppy out to meet new people and taking it to new places so they could see new things including other dogs. We now know there are better ways.


Our goal in socializing today is to mold a puppies view of the world through the use of engagement training, which is covered in detail in this course.


A puppy is engaged when it is totally focused on you and it wants what you have. In early puppy development that is almost always a high value food treat, with older dogs it could be it’s favorite toy depending on what the dog prefers.


A puppy that is engaged looks like it is challenging his owner to play. We are going to teach you how to engage your puppy and keep it engaged.


You will also learn the engagement games we use when we take our pups out to new locations. We want our puppy to get excited about going to new places because they have learned that fun things happen when we take them someplace new.


This course also goes into a great deal of detail on how we manage and mold our puppy in our home.


We don’t allow puppies to have unrestricted access when we bring him in the house. Doing that only results in trouble, it allows them to practice bad behavior and that just leads to problems. That’s why our puppies are on a leash 100% of the time when we bring them into our home and they are not in their crate or ex-pen.


Our course also covers the foundation of MARKER training as it pertains to puppies. Marker training plain and simple is a motivational method of communicating with your dog.


We use markers to tell our dog when it is doing something correctly. We also use negative markers to tell a dog that it didn’t do what we asked and if it wants our reward it needs to try again. Just to be clear we seldom use negative markers with puppies.


There is also a continuation marker, which is not used with small puppies, but it is explained in the course. The continuation marker is used  to tell a dog that we like what it is doing and it needs to keep doing it. For example with older dogs, and once again not puppies, when teaching a down/stay we use  continuation markers to encourage the dog to stay in a down position.

Marker training is a very simple concept that can be surprisingly difficult to master.


From day one, all of the interaction with our puppy is based on engagement and the foundation training or working with markers.


We use engagement 100% of the time during our socialization program. This course will teach new trainers how to get and keep engagement with their puppy.


We will also show how to teach a number of engagement games that are used during our socializing program.


Raising a puppy is a lot of work but it can also be a lot of fun. Unfortunately to many new puppy owners get distracted from building their relationship with their new puppy, because they don’t understand how to engage the puppy,  they are to focused on trying figure out the best way to manage puppies in their home and they are trying to deal with house training the puppy. Our course covers all three of these areas and more.


For those that are new to Leerburg we offer this material in an online course, DVD, and online streaming format. 


Because of the size limitation of a DVD disk we always have more information in our online courses. By that I mean there are more training video’s in an online course alongside detailed written material.




Course Outline


Module 1   Living with your puppy
  Segment 1 Course Layout
  Segment 2 Managing Your Puppy in Your Home
  Segment 3 Puppy Training Equipment
  Segment 4 Kids and Puppies
  Segment 5 Toys Have a Specific Purpose
  Segment 6

The Ex-Pen

  Segment 7 Dog crates and house training
  Segment 8 Dog Kennels
  Segment 9 Feeding Your Puppy
Module 2   Reward Based Training
  Segment 1 When to Start Obedience Training
  Segment 2 Reward Based Training with Markers
  Segment 3 Charge the Mark
  Segment 4 Teaching Your Puppy its Name
  Segment 5 Engagement is the Foundation of All Dog Training
Module 3   General Skills
  Segment 1 The Art of Redirection
  Segment 2  The YUCK Command - Why it's So Important
  Segment 3  Riding in the Car
  Segment 4 Teaching Our Puppy to Swim
Module 4   Socializing
  Segment 1 How Socializing has Changed for the Better in the Last 30 Years
  Segment 2 Engagement Games
  Segment 3  Why We Teach Engagement Before Walks
  Segment 4 Puppies that Pull on the Leash
  Segment 5 Meeting People
  Segment 6 Introducing Our Puppy to Other Dogs
  Segment 7 Puppies and Cats
  Segment 8 Dog Parks Can be a Dangerous Place
Module 5   Healthcare
  Segment 1 General Care of Nails, Ears, and Teeth
  Segment 2 Fleas, Ticks, and Parasites
  Segment 3 Heat Cycles in Females
  Segment 4 Vaccinations

Segment 5

Spaying and Neutering
  Segment 6 Choosing the Right Vet & Chiropractor





Ed Frawley's Short Resume


I was born in 1947 and have been training dogs seriously since I started high school. I bought my first video camera in 1978 and have been producing and selling dog training videos since 1982. 


I worked for a vet during college (thinking I wanted to be a Vet) and went to my first dog training Schutzhund (IPG/IPO) seminar in 1974. I decided I loved training dogs and wanted to become a professional dog trainer rather than being a Vet after college.


In the early 1980's I competed in AKC obedience, Schutzhund (IPG/IPO). I have was an AKC sheep herding judge in the early 1990's. For 10 years I was a K-9 handler on our local Sheriff's Department and in that position I worked with a drug task force.  During this period of time I bred working bloodline German Shepherds for over 35 years.


I attended my first professional dog training seminars in 1974 in St Louis.  I was amazed by the amount of training information that could be learned from reputable trainers. These were people who didn't keep secrets, they were professionals who wanted to help others become better dog trainers.


In those early years I attended every seminar I could find. I became addicted to learning as much as possible about dogs and  dog training.


In 1994 I was introduced to the internet by a family friend who was chief information officer (CIO) for the University of Wisconsin - Stout here in Menomonie WI. I can still remember that Saturday morning when Joe came to my house and insisted I come to his office  and see this thing called "the internet".

At the time, I was a K-9 handler on the Sheriff's Department. Joe showed me how to go into a library in Australia and read articles on training police service dogs. I was instantly hooked. This was all before Google, Yahoo or Internet Explorer.


The internet was so new I could not find anyone who could help put a small web site up so I bought books on programming and taught myself. It took about 4 months to get a small dog training website up. To my knowledge there were no other websites dedicate just to dog training.


From that point on I wrote articles and expanding   Today Leerburg has between 12,000 and 30,000 unique visitors every day. We have over 1,450 training videos (most of which are free).  Our goal is to offer the best dog training information and equipment that is available. 






Our Philosophy on Dog Training


 The video below describes our philosophy on raising puppy's and training dogs. 


We no longer believe in teaching young puppies behaviors (like sit, down or stay), rather we spend the early months building or relationship through teaching engagement games. We use engagement to mold our puppy's view of the world. Once that's done we can move on and teach behaviors.





Ed Frawley

Leerburg Kennel



Anyone who is bringing a new puppy home or has a puppy from 8 weeks to 12 months of age.





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What's the difference between this course, the DVD, and the on-demand stream?


DVD: 3 hours (physical copy)

Stream:  3 hours, lifetime access, stream from anywhere on all smart devices

Online Course:  107 videos ( 5 total hours of video) smart, additional text content, lifetime access, stream course from anywhere on every smart device

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